TPNM Tourism Promotion to New Markets
In the context of the EU co-financed project TPNM "Tourist Promotion to new markets" (IPA Greece-Albania cross border programme), the TPNM delegation is actively participating in the Tourism Exhibition of IMTM 2014 in Tel Aviv-Israel, in order to promote the tourist product of the Cross Border Cooperation area of Corfu, Epirus (Greece) & Vlora Region (Albania) to the Mediterranean and International Tourism market and to build important synergies between tourism stakeholders.
Five partners from Greece and Albania have joined forces to create the conditions of a unified touristic product of these three tourist destinations (Corfu, Epirus, Vlora Region), capable of stimulating touristic development, increasing the visibility of the area touristic potential and promoting its attractiveness not only to domestic and EU markets but also to new touristic origins (China, Japan, Finland, Israel), while strengthening international tourism business ties among the professionals of the tourism sector.
The integrated strategy developed by the consortium, included two digital platforms (www.tpnm.eu and www.corale.eu) that were created in the framework of the project ΤΡΝΜ and host tourist information regarding the sites, activities and infrastructures of each region, and which constitute the main important tool for the promotion of this common tourist product. Corale is an integrated web-based tourism platform which hosts information about tourist attractions, travel packages, activities and amenities of those three beautiful destinations that nowadays is dispersed in various sites. Its role is to facilitate the visitor to find necessary information gathered in one site and to plan his trip without spending a lot of time searching for travel opportunities.
TPNM project has also participated in the International Tourism Exhibitions of Beijing- China (BEIJING INTERNATIONAL TOURISM EXPO 2013 – BITE, 20-23 June 2013), Tokyo- Japan (JATA ‘TABIHAKU’, 12-15 September 2013), ΜΑΤΚΑ 2014 in Helsinki – Finland, 16-19 January 2014 and now in the Tourism Exhibition of IMTM 2014 in Tel Aviv- Israel, 11-12 February 2014.
TPNM region enables you to travel in various periods during the year and choosing mostly family vacations, two trends which our destinations can cover with 12-month vacation choices (season oriented, thematic oriented, activities oriented, etc) and with so qualitative services to offer in accommodation, recreation, traditional food etc. The incredible sceneries, the amazing waters and the unique history of these areas complete the picture of a remarkable destination worth visiting.
TPNM Project Team
Corfu City, InnoPolis, BIC Epirus, Region of Vlora, Albanian Tourism Association
The TPNM project delegation, having successfully participated in the International Tourism EXPO in Finland, MATKA, from the 16th to the 19th of January 2014, first and foremost would like to express its gratitude to all the entrepreneurs who positively responded to our invitation to promote their professional activity to the Finnish tourism market.
Indeed, the choice of traveling to Helsinki to present our project and the distinctive tourist product the partners have so efficiently created, proved to be a win win situation for both the tourists and the destinations. Our presence at the EXPO was acknowledged as unique since it was the first time a EU co-funded project participated at such an event in Finland, as well as, due to the fact that three picturesque destinations (Corfu-Epirus –Vlora) were combined and promoted as a new vacation opportunity to the public and the professionals of the tourism sector.
The Ambassador of Greece in Finland, Mr. Christos Kontovounisios visited our stand and expressed his positive surprise for this common idea and effort that was born through the EU project. He underlined the great interest the Finnish show for Greece and the frequency they visit it, as well as the potentials that Albania now has for becoming a new interesting destination with all the new infrastructures and services offered. The Ambassador of France, Mme Françoise Bourolleau, of Israel Mr. Dan Ashbel, of Italy Mr.Giorgio Visetti and Cyprus Mr. Filippos Kritiotis, also visited our stand to congratulate us for our effort and this initiative in the tourism sector. The combination of these three areas as holiday package, each offering different landscapes (coastlines, mainland, and islands) and activities that would answer to every vacation type the tourist may look for, found great response and received the interest of both the potential tourists and the professionals.
According to the official statistics presented at the EXPO, the Finnish select as their first destination, Canary Islands, with Greece being the second. Our communication with both locals and professionals showed that the profile of the Finnish tourist is mainly formed by the following characteristics: family oriented summer vacations, interested in sports and outbound activities (kayaking-cycling-hiking etc), enthusiastic about cultural monuments and history and really interested in local gastronomy and hospitality.
All three areas can offer the idyllic destination as they offer all the above elements, and this is what the TPNM project promoted. Both the travel agencies which are already working with Greek destinations like Parga, Crete and Rodos, and those that are considering of opening business with the areas we represented, were duly informed about the opportunities and the interests of including those new destinations in their vacation packages.
The main key professionals we contacted were (READ MORE)
In view of our final participation in the EXPO in Tel Aviv on the 11th and 12th of February 2014, we invite all entrepreneurs in Corfu, Epirus and Vlora, to participate through our presence there, with information and other promotion material, achieving in this way their wider dissemination to the market of Israel and opening opportunities to new international collaborations.
TPNM Project Team
Corfu City, InnoPolis, BIC Epirus, Region of Vlora, Albanian Tourism Association
The creation and accessibility of the Internet have fundamentally changed how travelers access information, the way they plan for and book trips, and the way they share their travel experiences. One significant development in the evolution of the Internet is the increasing prevalence of social media platforms that enable Internet users to collaborate, communicate and publish original content such as blogs, videos, wikis, reviews, or photos. Social media websites, facilitate consumer-generated content, and are widely used by online travelers.
Social media are changing the way society consumes and contributes to the creation of information.
Technology now allows individuals to easily contribute their thoughts, opinions and creations to the Internet. This has radically altered the way in which information is created and disseminated. Prior to Web 2.0, the Internet functioned solely in one direction – a ‘read-only’ format. Published information was static and interaction with other Internet users and/or publishers was basically non-existent. Web 2.0 propelled by user-generated content through social media and social network sites. The evolution of Web 1.0–2.0 marks a shift from ‘users rather than organizations taking charge [of the Internet]’. As social media rises in popularity, users gain more power as the authority of marketers and institutions declines. In relation to tourism, marketers and institutions no longer have ultimate control over the image of their destination or product. Web 2.0 facilitates the integration of the following five functional properties: information representation, collaboration, communication, interactivity, and transactions
Social media are a current and constantly evolving phenomena involving CGC shared online.
“Social media refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media. Conversational media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos, and audios.” (Brake and Safko, 2009).
Social media refers to ‘participatory’, ‘conversational’, and ‘fluid’ online communities focused on user-generated content. Social media is particularly relevant since tourism is an ‘information-intensive industry’. Consumers obtain information to assist in the trip-planning process and to make informed decisions about destinations, accommodation, restaurants, tours, and attractions. Tourism experiences cannot be evaluated prior to consumption as they are intangible; personal recommendations are very influential. Travelers, rely on other travelers’ advice, versus guidebooks and standard print advertisements. As a result, travel companies such as Lonely Planet developed their own online travel communities to engage consumers in conversations. These travel communities, will ‘gain importance in the future’. The popularity of online travel communities is attributed to the ability to gain trustworthy reviews. The line of communication is no longer limited to producer-to-consumer, but can be consumer-to-consumer, and consumer-to-producer, as well as many-to-one, one-to-many, one-to-one, or many-to-many. Accordingly, marketers are able to use social media to try to stimulate conversation, encourage interaction, and engage in ways that traditional marketing. This involvement can be vital to developing loyalty, generating interesting content and increasing awareness. The advent of social media and the shift from Web 1.0 to Web 2.0 also marks the shift from word-of-mouth to world-of-mouth. The importance of adopting social media practices in tourism marketing is critical.
- Written by Super User
- Category: Conferences & Exhibitions
After the successful participation of the TPNM consortium in the International Tourism Fairs in China and Japan, the project targets two more key World Tourism Expos in Finland and Tel Aviv in 2014 for the promotion of Corfu, Epirus and Vlora Region.
The previous experience gained from the participation in Asian Tourism EXPOs revealed the encouraging opportunities that exist in such essential markets, for the establishment of advanced cooperation among professionals and for the inflation of Tourist demand for our areas. With this objective we aim at the market of Finland and Israel, anticipating interesting outcomes and more opportunities for international cooperation that would support and even force development in the tourist sector.
MATKA EXPO in Finland receives 76,000 visitors during a period of four days, including over 18,000 professionals in the tourism sector. Our aim is to disseminate the beauties and opportunities offered in these 3 promising touristic destinations, to as many as possible professionals, establishing a strong interest for engaging in tourist development. The Fair will last four days with the opening day being the 16th of January. http://www.messukeskus.com
In Tel Aviv, TPNM will be present at the 20th International Mediterranean Tourism Market IMTM, for this 2-days Tourism Fair on 11th and 12th of February. Agents, buyers and suppliers of tourist products and visitors will have the chance to meet and become familiar with tourist destinations and services offered. http://www.imtm-telaviv.com
According to the organizers, IMTM offers the chance to reach the most widely traveled group of people in the world! The Israeli public registers over 4 million trips abroad per year. Israelis travel frequently, with a generous spending budget and average stays of 4-10 nights. This is more than all other travelers in the region and even spending more than some European tourists. In the last 6 years, the Israeli Business Tourism to Europe and other worldwide destinations for Conferences & Incentives Trips has also seen a major increase.
The partners of TPNM project aim at ensuring a balanced and sustainable development of tourism, notably through exchanges of information, exhibitions, conventions and discussions on tourism development in the light of modern trends.
To this promising effort, we invite professionals in the tourist sector to join us by actively contributing to the promotion and development of this common touristic product. Hotel owners, travel agents, rentals’ owners and every interested entrepreneur are all welcomed to become part of this group and to promote their business activity to new markets. Interested businesses may submit their offers on the project portal www.corale.eu or participate directly at the exhibitions using the project stand.
You can contact us for any further details and we are expecting your contribution with printed or other promotion material, participating in this way in two travel fairs creating access to international collaborations.
The project team of TPNM